Greer Type Foundry
Type Design, Typography, Branding, Web Design & Layout
Type Design, Typography, Branding, Web Design & Layout
For this project, I designed two original typefaces, Marginalia and Kerb, and Greer, a fictional type foundry built to showcase and sell them. Marginalia is a serif with the intimacy of a margin note, and Kerb is a soft sans whose uneven stroke echoes a worn curb. Both are complete alphabets that share one idea: the edge of a page and the edge of a path are places people walk past until someone points them out. The Greer foundry page presents the pair through a type-masked hero, full glyph showcases, spec details, and licensing for professional buyers, with a restrained name and wordmark that never compete with the letterforms.
Sketches and Brainstorming ────⋆༺·
Marginalia: The Typeface ────⋆༺·
Marginalia is a text serif drawn with the intimacy of a margin note. It’s serious in tone, with bracketed serifs and a moderate x-height, and its one moment of personality is a small looped descender on the g and y. The full set includes 26 uppercase letters, 26 lowercase letters, and 10 lining numerals.
Marginalia: Foundry page ────⋆༺·
The Greer product page for Marginalia presents the typeface the way a professional buyer would want to see it: a hero, full glyph display, an information section, spec details, mockups with the typeface in use and licensing. The tone stays quiet so the letterforms lead.
Kerb: The Typeface ────⋆༺·
Kerb is a soft, tactile sans with fully rounded terminals and a stroke that rises and dips unevenly, like the worn edge of a curb. The full set includes 26 uppercase letters, 26 lowercase letters, and 10 tabular numerals.
Kerb: Foundry page ────⋆༺·
Kerb’s page uses the same structure as Marginalia’s, so the two read as one foundry. Only the words and the specimens change, which keeps the system consistent while letting each typeface keep its own voice.